

The big question is when this will happen. If and when Apple delivers some type of glasses it would be a significant extension of its platform. While this may be quite a few years in the future, Apple has filed patents on several glasses design and the most recent one has an AR twist to it.Īnother hint that Apple is serious about some type of AR glasses comes with news that it recently acquired (Opens in a new window) SensoMotoric Instruments, which produces eye-tracking technology for things like gesture controls and other AR-like functions. However, I do believe Apple has designs in the works around some type of AR or mixed reality glasses and that these represent the company's natural evolution of its mobile iOS UI. Virtual Reality (VR): What's the Difference? Those are closed systems and you cannot see the real world around you when in their VR applications.Īugmented Reality (AR) vs. This is an important distinction since Microsoft is not really pushing VR in the way Facebook and HTC do with the Oculus Rift and HTC Vive. As we see in Microsoft's HoloLens, this form of mixed reality uses a set of goggles that allow a person to see the real world around them and then overlays virtual objects in their field of view. At the moment, a smartphone or tablet is the best way to deliver AR and the apps being developed will have a real augmented reality focus.īut if you follow this market, you know there is another way being proposed to deliver AR: mixed reality. What is important about this initial foray into AR is that Apple is using dedicated hardware in the form of the iPhone and iPad to deliver its first generation of AR solutions. We are about to witness one of Apple's most interesting riffs soon in the form of augmented reality iOS 11 brings a whole new and exciting way to merge our physical world with our digital world.

By doing this, Apple can riff on these platforms and innovate at the hardware, OS, and services level. MacOS and iOS are platforms for hardware, software, and services tvOS and watchOS are platforms in their own right. One of the things Apple does well is to use a platform approach to anything it brings to market.
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